TheUrbanMusicScene.com | "The Youth Spot!"
Music & News for the Younger Generation!
The Urban Music Scene: The Youth Spot

New Artist Matt Palmer Brings Something Fresh To The Tale | Listen to New Music!

New York City-based singer/songwriter, Matt Palmer, intends to bring back a needed breath of honesty into the world of R&B.  No bravado, no flash— just his own lyrics offered through thoughtful songs and heartfelt melodies.




Checkout Matt Palmer's catchy first single "Diamond Love" and his acoustic cover of "Man in the Mirror" created in honor of the King of Pop's recent birthday.

Listen to "Diamond Love" by clicking here!

Listen to "Man In The Mirror" by clicking here!

BIO

New York City-based singer/songwriter, Matt Palmer, intends to bring back a needed breath of honesty into the world of R&B.  No bravado, no flash— just his own lyrics offered through thoughtful songs and heartfelt melodies. Matt’s music is the unmistakable sound of a songwriter sharing sincere emotion and a piece of himself.

“I've been singing since I was very young and songwriting came into the picture later. I love them both so much that I couldn't ever give one up, fully”.
 
Matt grew up listening to ‘90s R&B radio,dominated at the time by icons like Babyface, Michael Jackson, and Mariah Carey. Performing in the local Atlanta choir while writing songs as early as age 14, it wasn’t long before Matt's combined talents led him on the road to success.  Matt’s efforts gained him admittance to the prestigious Clive Davis Department at NYU, where he further honed his skills as a songwriter and producer. Upon graduation, Matt entered SongwriterUniverse.com’s Song Of The Month competition and won with his song “I Wish.”  Judge and seasoned music publisher, Dale Kawashima, was so taken by Matt’s music that he arranged for Matt to sign with Hori Pro Entertainment Group in Los Angeles, CA as a songwriter.
 
Since signing with HoriPro, Matt has found a wealth of opportunity working with top-tier talent. His emotional melodies and versatile writing style led to Matt co-writing songs for major label artists with producers OAK (Chris Brown, Nicki Minaj), Dave Tozer (John Legend, Jay-Z), and Brian West (Nelly Furtado, K’Naan).
 
Along with a publishing deal came the opportunity to work with MusicTaste, an artist development-minded record label housed within HoriPro.  It is there that Matt staked his claim as an artist, releasing the I Wish EP – his first avenue for showcasing his own material.   

Matt Palmer’s debut as an artist/songwriter has been a longtime coming. Now, with the confidence gained from real world experience, Matt's first album, Let Go, is set to catch the attention of fans and artists alike.  
 
“I could’ve stayed scared about how I’d be perceived [as an artist] and remained only a songwriter, or I can put myself out there and see what happens.”
 
With musical roots sprouting from Atlanta's hotbed of R&B talent, paired with the smarts that come with adapting to the fast life of NYC, Matt Palmer is keeping his feet on the ground and his ambitions high.  He maybe letting go of the apprehension that comes along with being an artist, but he is certainly not letting go of the honesty that drives his best songs.  Only this time, Matt is giving the music world the chance to get to know the man behind the music.

Connect w/ Matt Palmer:
www.myspace.com/mattpalmermusic
www.twitter.com/mattpalmermusic
www.facebook.com/mattpalmermusic
www.youtube.com/mattpalmermusic

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Check Out New Music from group, i Square - (New Video)

“Hey Sexy Lady” debut single from Pentagon/Interscope group i SQUARE



Executive Producers:  Sean “Diddy” Combs and The Pentagon


It’s a small world and the music biz is even smaller.  The story of i SQUARE revolves around a series of chance meetings in a studio owned by the incomparable Kenny “Babyface” Edmonds, when several band members were working for the music production collective known as The Pentagon.  This was the place where Briddy’s unstoppable energy, Mike J’s smooth R&B sound, 10 Beats’ poetic charm, and Destiny’s boundless pop vocals converged to form music’s newest supergroup.

The fashion-forward quartet describes their mission simply: “We’re into the idea of making 'Squares' Cool – for the kids out there who might not be in the 'cool clique' but can shine in their own way.” Armed with “Hey Sexy Lady” – a dance floor igniting lead single that showcases each member’s strengths – and receiving the full support of Sean “Diddy” Combs, who is executive producing their debut album, i SQUARE is ready to takeover the world. No matter how big (or small) it really is.  

Get the latest i SQUARE info, new music, and video content at www.isquareonline.com



Connect with i SQUARE
http://twitter.com/isquaremusic
http://www.facebook.com/iSQUAREmusic
http://www.myspace.com/isquare
http://www.youtube.com/isquaremusic

Source: Thinktank Marketing

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Mindless Behavior | My Girl (New Music Video)



It looks like the all new upcoming young men of Mindless Behavior has FINALLY released their debut music video for The Youth Spot! Take a seat 7 turn up the volume to new single, "My Girl"! Video shown courtesy of AOL.com. There's a LOT of hype surrounding the release of the new track & and the formation of the new boy group. Look out for the debut album to hit the block soon, entitled "#1 Girl" from Streamline/Interscope Records!

And don't forget to share us your thoughts about the video!

Source: ThinkTank Marketing

Watch more AOL Kids videos on AOL Video

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Fefe Dobson Launches New Single, "Stuttering" (FREE DOWNLOAD!)

Fefe Dobson Launches New Single "Stuttering" with FREE Download!



Get yours now at at FefeDobson.com!


Liars and cheaters beware – “Stuttering,” the new single from 21 Music/Island Records artist Fefe Dobson will explode across the net this weekend, with a free download campaign starting today on www.tweematic.com/dobson and www.FefeDobson.com, Fefe’s newly launched website. 

“Stuttering,” up for sale at iTunes on September 7th, is the latest track from her upcoming release, Joy.  In addition to the free download, Fefe has launched a YouTube video contest for "Stuttering" today where entrants can submit their own video.  At the end of October, the creator of the video with the most views win a trip to meet Fefe Dobson in a selected city!  Watch Fefe explain the contest and enter on Youtube here:
http://www.youtube.com/watch?v=UaWBYL9ZByM.

See below for full bio.  For images & assets, visit http://thinktankmktg.com/roster/379-fefe-dobson-joy. 
 
Be sure to send a link if you post and we'll have Fefe Tweet it for you.  If you'd like more info or are interested in an interview, please let me know!

Connect with FEFE DOBSON

www.myspace.com/fefedobson
www.twitter.com/fefedobson
www.facebook.com/fefedobson
www.fefedobson.com

ABOUT FEFE DOBSON

For her second Island Def Jam album, the aptly named Joy, the young, 24-year-old industry veteran Felicia “Fefe” Dobson is finally embracing her roots, with a no-holds-barred collection of full-throttle rock & roll that spotlights her skills as a singer, songwriter and performer.

From the cheeky, nursery rhyme playground anthem and first single, “I Want You,” the tribal percussion of “Can’t Breathe,” produced by rock legend Bob Ezrin (KISS, Pink Floyd’s The Wall, Lou Reed), and the sassy retort of “You B$%^&,” produced by Howard Benson (All-American Rejects, My Chemical Romance, Daughtry, Hawthorne Heights, Gavin DeGraw, Papa Roach), to the dance-floor thump of the tongue-in-chic “Paranoia” and the arena, flick-your-Bic torch song, “In Your Touch,” Fefe has finally found the sweet spot in her mix of rock and club beats.

“I grew up with Michael and Janet Jackson, but my older sister was listening to Guns N’ Roses and Nirvana, so I was right in the middle of it,” says Dobson, a native of Scarborough, Ontario, a suburb of Toronto, where she was brought up by a single mom, a mix of native Canadian and English, with a Jamaican father she just recently reconnected with. “I like that combination, especially when I heard Janet’s ‘Black Cat,’ with its rock guitar riff. That’s what this album reflects. I tried to isolate myself from the radio and TV while I was making it. I listened to a lot of old records, like Stevie Nicks, the Doors and Led Zeppelin, real dramatic, emotional music.”

Joy reflects that passion, both musical and personal, with Fefe’s sensuality oozing out of songs like the speeded-up punk of “Watch Me Move” (“I’m a firecracker/Better tell your mother… W-w-w-w-watch me move”), the Pretenders-like ballad “Shame” and the pure ecstasy of the title track (“I got joy in the bedroom/When it’s just you and I/I got joy when you satisfy me”).

Dobson bust onto the music scene as a precocious 18-year-old, releasing her debut album in 2003, which spawned four singles, including “Bye Bye Boyfriend,” “Take Me Away,” “Everything” and “Don’t Go (Girls and Boys).” She appeared as Tina Turner in the NBC series, American Dreams, opened for Justin Timberlake’s European tour, and was featured in a Tommy Hilfiger commercial that included “Don’t Go (Girls and Boys).”  The album also earned her two Juno Award nominations for Pop Album of the Year and New Artist of the Year.

By 2006, Dobson returned to the studio to work on her never-released album, Sunday Love, which featured collaborations with such artists as Billy Steinberg, Matthew Wilder, Cyndi Lauper, Courtney Love, Joan Jett, Nina Gordon and Rancid’s Tim Armstrong. In the interim, several of her songs were covered, including “Start All Over,” a song which was recorded for Sunday Love, but never made the album, by Miley Cyrus, “Don’t Let It Go to Your Head,” the first single, by American Idol winner Jordin Sparks, and “As a Blonde,” which was covered by Selena Gomez.

Four years later, Fefe is back, with an album that is a clear indication that she will be doing things her way, or not at all.

“I had to go and find myself musically,” she says about the break between releases, crediting manager Chris Smith’s confidence in her ability for the breakthrough. “I needed time to do that. Luckily, I was allowed to do it on my own, without any interference. Otherwise, I would never have been able to make this album.”

Working with producers David Lichens, Jon Levine, Howard Benson and Bob Ezrin on Joy, Dobson lives up to the portraits of her heroes she first hung during the recording of her first album—Kurt Cobain, Judy Garland, Coldplay, the Vines and Jeff Buckley. She co-wrote most of the songs on the album, usually composing on guitar, her choice of instrument.

“I play the few chords that I know,” she says. “I try to write melodies off the same chords. ‘Joy’ is written with about three chords, and an extra one in the bridge.”

Songs like “I Want You,” which has been heard in the TV series The Vampire Diaries,   as well as in promos for the film Whip It and The Sims 3: World Adventures computer game, come straight from experience.

“I’m a sucker for love,” admits Fefe. “When I was in junior high, I would carry around this huge volume of Shakespeare. I just like the romantic vibe. I write about it because I fall in and out of love quite a bit. I was always pulling on my mother’s heartstrings to get more love.”

“Shame” is a torch song underlined with jungle rhythms that is a confessional in which she does the breaking up. “When I went to demo the song, I had to go see an ex-boyfriend,” says Fefe. “I felt I betrayed him, so I wanted to clear the air. I could not sing it until I did. This reflects that relationship. As humans, we’re not perfect. We sometimes hurt people and break hearts, but it’s OK to apologize.”

In “Can’t Breathe” and “Watch Me Move,” Fefe is confident in showing off her raw sexuality.

“I am woman, hear me roar,” she laughs. “Aren’t we all animals at the end of the day? I like to show that side of me, but in a respectful way. I’m just expressing myself. It’s all about feeling good and confident about yourself, and not letting anyone else tell you what you can or can’t do.”

At her young age, Fefe Dobson is more than ready to tackle expectations for her upcoming release.

“People expect you to bring it by the third album,” she says. “But I’m not letting the pressure get to me because that’s when the fun disappears. I want to laugh and enjoy myself because, at the end of the day, I didn’t do this just to do it but because I love to perform and make music. At the end of the day, I want to be rocking like Tina Turner when I’m her age.”

With Joy, Fefe Dobson is on her way to achieving that goal.

“I don’t regret a thing,” she says. “I keep moving forward and not looking back. I couldn’t ask for anything better. I’m a girl from suburban Canada who never thought I’d be able to do what I’ve accomplished. And I’m not done yet.”

In fact, Fefe Dobson is just getting started.

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LZ7 | This Little Light (New Music Video)



The Urban Music Scene announces the release of a hot new music video from Christian Pop/R&B Group straight from Manchester/London -  LZ7. Their reach into the community & the gospel for all the world to see hits full momentum with the new single, "This Little Light" - set to be officially released, Sept. 26th, 2010! The group has been known throughout the U.K. and now plans to make a splash here in the U.S. and abroad. The 5 members primary focus is on the urban youth community with spreading the word of positive influences & conducting workshops at schools, neighborhoods & much more!

Check out LZ7 on Facebook & their website listed below!

Facebook: LZ7
Website: LZ7



LZ7

‘This Little Light’

Single release September 26th

Single launch at Manchester Apollo on September 25th

British children are up to something…but, contrary to the constant “the youth of today are up to no good” reports, our young people are “up to good”!!

Manchester based charity the Message Trust has launched ‘Shine Your Light’ - a bold national campaign to “make goodness fashionable”. Aiming to unleash the full potential of the nation's young people, ‘Shine Your Light’ is challenging kids across the UK to do fifteen specific acts of kindness for their friends, family and local community including spending time with the elderly, buying lunch for a homeless person or picking up litter.

The theme tune for the ‘Shine Your Light’ campaign is a hip-hop recording of the 1920's gospel children's song ‘This Little Light’. Recorded by urban music collective LZ7, the video has already had more than 140,000 views and a new video has just gone live at youtube.

LZ7 - lead vocalist Lindz, Rob on drums, singer Nic and dancer/singer Nana - has a sound described as a mix of the Beastie Boys and Dizzee Rascal. The vast majority of the band’s time is spent in Manchester’s high schools teaching and talking with pupils but Lindz and the band travel widely, performing around the world to a growing fan base. The band released their second album 'Gasoline' in 2008 and are currently writing songs for their new album ‘Light’.

The Message Trust is an award-winning charity working in schools, local communities and prisons with the aim of bringing hope, providing opportunities and releasing potential. The charity helps young people predominantly in the age group 11 – 18.

The ‘Shine Your Light’ campaign follows other successful campaigns including, in 2000, ‘Message 2000’ which saw 10,000 (mainly young) people doing good things during the summer in Manchester. During the 10 days of work in one estate, Swinton Valley, there were no recorded incidences of crime. Since the summer of 2000, police have reported a sustained reduction in crime.

Similarly in 2009 “Audacious 09” saw 1,000 young people take part in 50 community improvement projects in 25 locations across Greater Manchester. Projects included clearing rubbish, painting railings, removing graffiti and planting gardens etc in neglected areas of the city.

‘The wasted youth of our inner cities represent perhaps the greatest problem society faces. But one glimmer of hope is being provided by a dynamic charity some say is one of Greater Manchester’s best-kept secrets.’ Manchester Evening News


For more information visit: www.lz7.co.uk / www.shineyourlight.com


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Help Keke Palmer Raise $10,000 for My Charity Water

Help Keke Palmer Raise $10,000 for My Charity Water



Keke Palmer only wants one thing for her 17th birthday, to help raise $10,000 for My Charity Water. Please read her mission statement below and visit www.mycharitywater.org/KekePalmer for more information on how to donate.


Hey guys,

I have been so blessed in my life to have great parents, wonderful friends, and fantastic fans!

To be honest I never even imagined that somewhere in the world kids are dying because they do not have clean drinking water. I knew that food was a problem; kids not having enough to eat, but I just assumed that everyone at least had access to water; water is free right?

I was wrong, there are places in the world where water is unsafe to drink, a friend of mine brought this to my attention saying he was going to try and help by donating money from his birthday, and I have a birthday coming up too and thought that would be a great idea!

I will be 17 on Aug 26th, I am asking friends and family instead of buying me a gift please send $17 dollars to MyCharityWater.org/KekePalmer I am asking my fans to donate only $10 (only if you can spare), and unlike a lot of charities 100% of all money collected goes straight to the community. I will be able to provide video to show all who donated where their dollars actually went, how amazing is that to donate money to help children and then watch how your contribution has saved their lives!

I have been working with charities that help children starting way back when I was in Akeelah and The Bee, but I have never done anything like this. I was just so moved by My Charity Water and wanted to help bring clean water to children, water should be clean and available to all people at least that is how I feel.

Please join me in my goal to raise $10,000 that will provide clean water to 500 people.

- Keke


Learn more about the work of My Charity Water in this special video!



charity: water 2010 September Campaign: Clean Water for the Bayaka from charity: water on Vimeo.

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New Group Mindless Behavior Releases Debut Single, "My Girl"

The Future is Looking Bright... 'My Girl,' Debut Single From Sensational New Group Mindless Behavior, Released on iTunes

 

Videos And Debut Album #1 Girl To Follow

SANTA MONICA, Calif., Aug. 24 /PRNewswire/ -- On Tuesday, August 24,the future truly arrives with the release on iTunes of "My Girl," the debut single from the four talented 13-year-old boys of Mindless Behavior--Prodigy, Roc Royal, Ray Ray and Princeton.

The bubbly, infectious track, produced by Walter Millsap (Beyonce, Timbaland, Alicia Keys, J. Lo), is the first issued from the group's forthcoming Conjunction/Streamline/Interscope debut album, #1 Girl. The music video, including a special 3-D version, will premiere on AOL early next week.

#1 Girl is all about young men looking to find their number one girl, whether on explosive party tracks, fun mid-tempos or introspective ballads. Among the album's other writers & producers are Vincent Herbert, Candice Nelson (Mary J. Blige, Ciara, Britney Spears), Polow da Don (Pussycat Dolls, Ludacris, Fergie, Usher, Rich Boy), Boi-1da (Eminem, Drake), and Harold Lilly (Alicia Keys, Monica, Mario).

The Conjunction Productions team and Streamline Records head Vincent Herbert came up with the concept of the group in 2008, and Mindless Behavior was formed after an audition hosted by Conjunction--a teaming of Millsap, Keisha Gamble, Candice Nelson and choreographer David Scott (who with Gamble helped discover B2K).  After two years of artist development to hone the boys' singing, rapping and dancing, Herbert, who also discovered Lady Gaga and has executive produced all of her music,brought the boys to Streamline's joint venture partner, Interscope Records. 

"The future is looking bright... I want you to remember their name," said hip-hop mogul Sean "Diddy" Combs in a video blog after seeing Mindless Behavior perform.  

If the reaction of teen girls during the group's recent tour of Los Angeles high schools as well as opening sets with Justin Bieber (Pop-Con 2010) and the Backstreet Boys (This Is Us 2010) is any indication, Mindless Behavior may soon join the ranks of great young male groups who preceded them, from the Jackson 5 and New Edition toN'Sync and B2K.

Interscope Records

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Singer Jordin Sparks Debuts on Broadway & Performs Live on Regis & Kelly

Jordin Sparks Debuts On Broadway, Performs On Live! With Regis & Kelly



Grammy nominated platinum recording artist and 2007 "American Idol" winner Jordin Sparks makes her Broadway debut this week in the 2008 Tony and Grammy Award-winning Best Musical In The Heights. Sparks will begin her engagement playing Nina Rosario on Thursday, August 19th through Sunday, November 14, 2010. She will perform a song from the musical on August19th on Live! With Regis & Kelly, followed by appearances on Fox News Channel's Fox & Friends, The Wendy Williams Show, as well as additional media appearances this Fall.

"Rehearsals have been amazing and intense. I can't express how excited I am to make my

Broadway debut with my new family In The Heights, " said Jordin Sparks.
"It has always been one of my dreams, and it's finally happening!"

20year old Jordin Sparks has been performing from a young age and stands alone as the youngest contestant to ever win "American Idol." At the age of 16, she auditioned for the show and within a few months went on to win the hearts of fans and the Idol judges. She has since become a platinum and award winning recording artist. Her self-titled debut album was released in 2007 on 19 Recordings/Jive Records and went on to sell over 1.6 million copies worldwide and produced three Top 5 hits on Billboard's Pop singles chart including: "Tattoo, " "No Air, " and "One Step At A Time." Her sophomore album, Battlefield, contains the album title hit single and the bona-fide dance smash, "S.O.S (Let The MusicPlay)." Cumulatively, these popular singles have sold almost 9 million downloads/ringtones. Jordin has received American Music, People's Choice and Teen Choice Awards as well as Grammy and multiple MTV VMA nominations. She has also toured extensively with Alicia Keys, The Jonas Brothers and Britney Spears and this summer just wrapped her first headlining tour.

This multi-faceted performer is also known for her philanthropy, which includes her own project, the I'm M.A.D. Are You? campaign as well as other charitable efforts. Jordin has recently teamed up with the nonprofit organization, Afterschool Alliance and Quaker Chewy Granola Barsto help bring quality afterschool programs to kids. Sparks is lending her voice to the Quaker Chewy Afterschool Rocks campaign to help raise awareness of the importance of afterschool programs. Parents can visit www.QuakerOats.com/afterschoolrocks to download Jordin's playlist to energize after school activities through music. The Quaker Chewy Afterschool Rocks Campaign will help 25, 000+ afterschool programs nationwide get access to additional vital resources.

Now in its third year at the Richard Rodgers Theatre (226 West 46th Street), In The Heights is the winner of four 2008 Tony Awards including Best Musical. Lin-Manuel Miranda won the 2008 Tony for Best Music and Lyrics, Andy Blankenbuehler won the 2008 Tony for Best Choreography, and Alex Lacamoire and Bill Sherman won the 2008 Tony Award for Best Orchestrations. In The Heights began previews on Broadway Thursday, February 14, 2008, after a six-month award-winning 2007Off-Broadway run. The musical opened on Broadway to critical acclaim Sunday, March 9, 2008, recouped its $10 million investment in 10 months.With a book by Quiara Alegri'a Hudes and conceived by Lin-Manuel Miranda, In The Heights is directed by Thomas Kail. Alex Lacamoire is music director and music arrangements are by Alex Lacamoire and Bill Sherman.

In The Heights features a scenic design by Anna Louizos, costumes by Paul Tazewell, lighting by Howell Binkley and sound by Acme Sound Partners. In The Heights is produced by Kevin McCollum, Jeffrey Seller, Jill Furman Willis, Sander Jacobs, Robyn Goodman/Walt Grossman, Peter Fine and Sonny Everett/Mike Skipper with associate producers Ruth Hendeland Harold Newman.

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Devin Kowl Releases Self Tiltled EP on August 20th, 2010

New R&B/Pop, Hip Hop, and Soul Recording Artist, Devin Kowl, Releases New EP, Self-Titled “Devin Kowl”, Available Digital Worldwide August 20, 2010


Los Angeles, CA (August 18, 2010) –  New R&B/Pop, Hip Hop, and Soul Recording Artist, Devin Kowl, breaks out with an upcoming four-track EP that is sure to gather the spotlight , self-titled “DEVIN KOWL”,  -- slated to hit the digital world on August 20, 2010 on CD Baby, iTunes, and other fine online retailers.  Tune in to the full version of lead single, “All Gone”, as well as 2nd track, “Spread Love” at Kowl’s website.

This Virginia-native 15-year-old soul-singing sensation has co-wrote with songwriter Shauna Washington(aka Sara Mia), a renown songwriter for multi-platinum artists/producers such as  P-Diddy, Timbaland, and Rodney Jerkins, and brought in producer and recording engineer, Britain Smith (aka MQuest – Mario, Foxy Brown, Rahim Devaughn) to touch and challenge popular music with his writing, vocal talents and strong stage performance.  Inspired by Alicia Keys, Usher, and Mary Mary, his debut single “All Gone” exudes strength and determination in “being free from anything that holds you back and living your dreams” says, Kowl.  “I want this EP to create an ageless and positive expression”.  Listening to Devin perform his persuasive lyrics with contagious spiritual confidence, love, and elegance, you too will feel his motto - “Never let the fear of striking out keep you from fulfilling your dreams”.

Devin Kowl was born on March 28, 1995 to Kevin Kowlessar and Alicia Barmore and raised in Woodbridge, VA along with his brother, Robert.  He started his musical journey in the sixth grade choir at Mattaponi Elementary School in Maryland, where his teacher Mrs. Lawson was impressed with his singing abilities and selected Devin to sing a solo at his elementary graduation. The audience was immediately taken with the young singer's precocious talent and was given a standing ovation. From that point, Devin’s life dramatically changed and he started to take steps towards living out his dream of making a career in the music industry.

Devin went on to refine his raw talent with vocal and musical training from the Oxendine Music and Drama Academy. He performed at the National Day of Prayer in Washington DC and was invited to participate in a four week acting camp with Pinnacle Actors Group in California. Founded by Lawrence Fogle; Producer, Director, Agent and Personal Manager to many leading actors and models for over forty years.  

Devin recently performed for The Team NuVision Leadership Summit in Long Beach, CA in July, 2010 to over 2,000 enthusiastic attendees, who gave an overwhelming response for his performance to his debut single, “All Gone”.  Devin Kowl will be playing throughout the late fall and early winter in various cities throughout Southern California.

For more information on Devin Kowl, please visit:

http://www.DevinKowl.com
http://www.facebook.com/devinkowl
http://www.myspace.com/devinkowl
http://www.twitter.com/devinkowl

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Bounty 'Brings It' Back to School With a Fresh Video From the Bounty Paper Towel Gang

Bounty 'Brings It' Back to School With a Fresh Video From the Bounty Paper Towel Gang


Video Featuring Hip-Hop Legend, Joseph "Rev Run" Simmons of Run-DMC Reaches 650,000 Views on YouTube

CINCINNATI, Aug. 6 /PRNewswire-FirstCall/ -- Procter & Gamble's (NYSE: PG) Bounty, today announced the latest music video from Bounty has garnered a cumulative audience of 650,000 in less than two weeks, with 450,000 consumers viewing the video on the first day alone.  Launching on July 22 as part of a YouTube homepage takeover, Bounty introduced the second single, "White Glove" featuring hip-hop legend, Joseph "Rev Run" Simmons of Run-DMC fame as Principal Simmons.

Building off the success of Bounty's first "Bring It" music video, which debuted on YouTube in March and has achieved over 1 million cumulative views to date, Bounty's newest video showcases a Bounty paper towel product demonstration while set to rap lyrics performed by the "Paper Towel Gang."  

"When Bounty asked me to appear in their newest music video, I knew it was going to be fun, but I also saw it as a way to send a message to kids that school, and in this case science, can lead to bright futures," said Simmons.  

"We are so excited to debut our second music video from Bounty following the success and popularity of our debut video," said Dave Lee, Bounty Brand Manager.  "Our idea to host the video in a school setting was to connect with our consumers as they get ready for the back-to-school season.  "White Glove" brings to life a Bounty clean in an engaging way and we are thrilled to have the added fun and support of Rev Run."

Bounty's "Bring It" campaign continues Bounty's commitment to cutting through the clutter and connecting with moms in today's ever-changing media landscape.  The video is the second in what will be a series of videos released on YouTube that are designed to entertain and educate the public about Bounty's benefits.

In addition to the music video Bounty's Back to School program further supports the brand's commitment to provide children with clean creative work environments through a $400,000 donation to the HandsOn Network, a star-studded kickoff at Russell Simmon's Art for Life event supporting RUSH Philanthropic, and a national Facebook contest with a $25,000 grand prize art classroom makeover.

Bounty fans can follow the brand online and share the "Bring It" video with friends on the Bounty Facebook page: www.facebook.com/bounty.

About Bounty

Bounty has been America's most popular paper towel for more than 30 years.  In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Prints.  Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit www.facebook.com/bounty.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

P&G/Bounty

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